Wednesday, June 20 | 10:05-11:20 AM
Level: Advanced
Recommended Prerequisite: Understanding of basic career strategies and personal brand awareness
Field of Study: Specialized Knowledge
Everyone has a professional platform upon which they build their skills, knowledge, experience and expertise. Your platform is the position in a market, profession or company that you occupy where people look to you for expertise. This session will examine how your beliefs drive your platform development and your brand, the one and only reason people hire and buy from you, and the four professional platform elements, and how to build and promote them.
You Will Learn How To:
- Recognize the major components of a professional brand
- Evaluate the channels that will help promote your own brand
- Identify why brand equity works in your favor
- Apply the use of social proof as a weapon of influence
Donn LeVie Jr., CFE
Speaker, Author, Strategist, Donn LeVie Jr. STRATEGIES
Donn LeVie Jr, CFE, is a leadership positioning and influence strategist, professional speaker, and the author of two award-winning books on strategies for engaging and influencing decision makers, and positioning professional expertise and branded value. His career has spanned nearly three decades in management and leadership positions for Fortune 100 companies, government service, and academia. Levie has been a presenter and strategist at the ACFE Global Fraud Conference since 2010 and is a contributing staff writer for Fraud Magazine.