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  • Monday, June 24 | 1:50-3:05 PM


    CPE Credit: 1.5

    Level: Intermediate

    Recommended Prerequisite: Knowledge and basic understanding about the role of data in healthcare systems

    Field of Study: Specialized Knowledge

    Health care organizations should develop a process to help manage data, formulate an information strategy, and execute their mission with the right person at the helm. Unfortunately, much of available IT spending is currently geared toward moving and storing data. While these efforts are necessary to create and analyze big data, CIOs face increasing pressure on concurrent data demands.

    In this session, you will learn how shifts toward data mapping and mining can save health care providers time and money, which can contribute to better outcomes. Population health management is a rapidly growing area in the health care industry. The way the providers’ data is stored and analyzed plays a significant role not only in effectively managing the population, but also in improving the quality of care provided. Investing in data strategy will provide dividends in reducing the cost associated with providing care and managing population health.

    You Will Learn How To:

    • Define data strategy
    • Identify how to operationalize a data strategy
    • Compare controls and resources to sustain the data strategy
    • Identify measures and goals to validate the progress and reevaluate the strategy based on progress
    • Recognize why organizations might be proactive or reactive to emerging market trends
    • Recall discipline models that include internal audit, compliance, risk management and forensic support
    rbusch headshot
    Rebecca Busch, RN, CFE, CRMA, CHPA

    Founder and CEO, Medical Business Associates, Inc

    Rebecca Mendoza Saltiel Busch, RN, MBA, CFE, CCM, is the founder and CEO of Medical Business Associates, Inc. (MBA), established in 1991 as a minority, woman-owned medical data auditing and healthcare consulting firm. In addition to authoring six books, Busch has seven U.S. data analytic design patents (pharmaceutical applications), one patent pertaining to electronic health record case management systems, and other patents pending. She serves as an adjunct professor for a healthcare fraud, examination, risk management, and compliance certificate program. Busch has served on various boards, where she used her professional experience and leadership skills to achieve results with integrity, effectively integrating community stakeholders, while maintaining focus on corporate missions. Busch is the recipient of the 2015 Women of Influence Award from the Chicago Business Journal. Recognized as an expert in her field, Busch has developed data management practice standards for emerging CDOs, medical data scientists and auditors that ultimately support and defend complex issues impacting the bottom line. She currently provides technical investigative, audit and review expertise to various government agencies.

  • rbusch headshot
    Rebecca Busch, RN, CFE, CRMA, CHPA

    Founder and CEO, Medical Business Associates, Inc

    Rebecca Mendoza Saltiel Busch, RN, MBA, CFE, CCM, is the founder and CEO of Medical Business Associates, Inc. (MBA), established in 1991 as a minority, woman-owned medical data auditing and healthcare consulting firm. In addition to authoring six books, Busch has seven U.S. data analytic design patents (pharmaceutical applications), one patent pertaining to electronic health record case management systems, and other patents pending. She serves as an adjunct professor for a healthcare fraud, examination, risk management, and compliance certificate program. Busch has served on various boards, where she used her professional experience and leadership skills to achieve results with integrity, effectively integrating community stakeholders, while maintaining focus on corporate missions. Busch is the recipient of the 2015 Women of Influence Award from the Chicago Business Journal. Recognized as an expert in her field, Busch has developed data management practice standards for emerging CDOs, medical data scientists and auditors that ultimately support and defend complex issues impacting the bottom line. She currently provides technical investigative, audit and review expertise to various government agencies.

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