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  • Wednesday, June 26 | 8:30–9:45 AM


    CPE Credit: 1.5

    Level: Basic

    Recommended Prerequisite: None

    Field of Study: Specialized Knowledge

    Since the 18th century, businesses have used loyalty programs to retain their customer bases. Marketing teams have learned how to leverage the customer data that can be garnered from tracking customer behavior. Hackers also see this data as useful, and there is a market for that data on the dark web. Point brokers gain access to loyalty program accounts by paying participants to sell their points — a tactic that constitutes a violation of the terms and conditions of the program in most cases. Who's breaking the contract? Is a crime being committed? Loyalty program fraud is often associated with other types of fraud such as selling stolen goods, human trafficking and money laundering. In this session, you'll also learn to spot loyalty fraud and establish a monitoring program using data analytics.

    You Will Learn How To:

    • Recall the history of creating brand loyalty
    • Identify prevailing loyalty fraud methods and related prevention techniques
    • Determine ways to use data analysis for program monitoring and violation discovery
    Samantha Weeks, CFE

    Fraud and Risk Analysis Manager, RSA Security

    Samantha Weeks has been a champion of internal controls, risk management and fraud detection for 15 years of her career and has been a Certified Fraud Examiner (CFE) since 2013. Her professional experience has made her a trusted advisor in fraud detection, prevention and quantitative risk analysis. Her industry experience includes airline, hotel, construction and retail. Weeks currently serves as fraud and risk analysis manager for RSA Security (Dell).


    Weeks has conducted investigations and process reviews related to executive expenses, bribes and kickbacks, invoice payment processes, third-party performance and billing, contract compliance, fixed assets, cash reconciliations, digital currencies, trademark infringement and employee theft. She has provided support to law enforcement organizations such as the U.S. Secret Service, the Federal Bureau of Investigations and the U.S. Department of Homeland Security.

  • Samantha Weeks, CFE

    Fraud and Risk Analysis Manager, RSA Security

    Samantha Weeks has been a champion of internal controls, risk management and fraud detection for 15 years of her career and has been a Certified Fraud Examiner (CFE) since 2013. Her professional experience has made her a trusted advisor in fraud detection, prevention and quantitative risk analysis. Her industry experience includes airline, hotel, construction and retail. Weeks currently serves as fraud and risk analysis manager for RSA Security (Dell).


    Weeks has conducted investigations and process reviews related to executive expenses, bribes and kickbacks, invoice payment processes, third-party performance and billing, contract compliance, fixed assets, cash reconciliations, digital currencies, trademark infringement and employee theft. She has provided support to law enforcement organizations such as the U.S. Secret Service, the Federal Bureau of Investigations and the U.S. Department of Homeland Security.

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