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  • Tuesday, June 25 | 1:50–3:05 PM


    CPE Credit: 1.5

    Level: Overview

    Recommended Prerequisite: None

    Field of Study: Specialized Knowledge

    Every day, organizations’ employees interact with the public and one another. The way this occurs has changed at an accelerated and alarming rate, due to social media and digital devices. Online and application-based marketing are driving forces behind any successful brand and business but at what costs and do we know the risks? Can you control what is said about your brand, who says it and if fiction is perceived as truth? How do account takeovers occur and what can be done to prevent this? This session will review alarming case studies and identify best practices to prevent similar occurrences.

    You Will Learn How To:

    • Assess current trends in social media and application-based software
    • Recognize how your employees might indirectly affect your company’s brand, profile and risk without even knowing it
    • Determine best practices for BYOD (Bring Your Own Device)
    • Ensure you aren’t giving away your secret recipe or crown jewels
    • Identify techniques and relevant security protocols to prevent social engineering
    • Establish specific current password protocols
    Keith Elliott

    VP Operations and Business Development, Reed Research

    Keith Elliott has been a Licensed Private Investigator in varying capacities for more than 24 years. He has extensive experience with property-casualty, criminal, life, health and disability insurance investigations across Canada and internationally. He has presented evidence and testified in precedent-setting cases at the Supreme Court of Ontario and Financial Services Commission of Ontario.

  • Keith Elliott

    VP Operations and Business Development, Reed Research

    Keith Elliott has been a Licensed Private Investigator in varying capacities for more than 24 years. He has extensive experience with property-casualty, criminal, life, health and disability insurance investigations across Canada and internationally. He has presented evidence and testified in precedent-setting cases at the Supreme Court of Ontario and Financial Services Commission of Ontario.

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