Tuesday, June 25 | 1:50–3:05 PM
CPE Credit: 1.5
Recommended Prerequisite: None
Field of Study: Specialized Knowledge
Every day, organizations’ employees interact with the public and one another. The way this occurs has changed at an accelerated and alarming rate, due to social media and digital devices. Online and application-based marketing are driving forces behind any successful brand and business but at what costs and do we know the risks? Can you control what is said about your brand, who says it and if fiction is perceived as truth? How do account takeovers occur and what can be done to prevent this? This session will review alarming case studies and identify best practices to prevent similar occurrences.
You Will Learn How To:
President and CEO, Reed Research
Keith Elliott is the President and CEO of Reed Research Investigations Limited, a professional investigation firm based out of Toronto, Canada. He holds an honors degree in law and security administration, and additional diplomas in private investigations, advanced interview techniques, and close protective services. As a seasoned professional investigator with more than 27 years of experience, Elliott has practical involvement in identifying risk and investigating frauds relating to criminal enterprise, employment, health care, insurance services, fake deaths, disability, cyber scams, and various payment platform online services. He has presented evidence and testified in precedent-setting cases in various courts across Ontario and Canada.
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